AI & Modeled-Intelligence Disclosure

How OORT actually generates content

OORT's Recognition Engine, Activation Engine, and Optimization Engine are deterministic, rule-based systems — the same input always produces the same output. They are not powered by a large language model making open-ended claims; every value they produce traces back to either (a) something you typed, (b) category-pattern logic written into the product, or (c) a real, recorded metric.

Every number is labeled

Throughout the product you will see one of these disclosures attached to data:

• Verified business input — you typed it directly.
• Modeled behavioral insight / Modeled inference — derived from category patterns, not measured from your actual customers.
• Estimated market opportunity — a sizing/priority estimate, not a count.
• Provider-reported — reported by a connected ad platform, not independently verified.
• First-party event — recorded directly from an OORT-generated page or link.
• Manually entered — typed in by someone on your team.
• Demonstration dataset — seeded example data, never a live result.

What OORT does not claim

• OORT does not claim to identify named individuals from any signal it collects.
• OORT does not claim deterministic, individual-level customer tracking unless a valid first-party event chain actually supports the specific claim being shown (and even then, the confidence classification shown — e.g. "Correlated," "Partial," "Modeled relationship" — says exactly how strong the evidence is).
• OORT does not claim verified foot traffic without a live, connected data provider.
• OORT does not guarantee any campaign result.

Attribution confidence

Where OORT connects an outcome to a campaign, it classifies the strength of that connection (Strong, Supported, Partial, Correlated, Modeled, or Insufficient evidence) rather than presenting every connection as equally certain. It never treats an impression, a click alone, geographic proximity, or timing overlap as proof that a specific outcome happened because of a specific campaign.